Hi there,
I am Anup,
I’m a UX Designer and Strategist who approaches design as a system, not just an interface. At Nagarro, I work with Mashreq Bank’s Credit Card Servicing teams to shape intuitive, scalable digital experiences that simplify financial journeys and drive measurable impact.
Trained in mechanical engineering and product design, with a Master’s from IIT Bombay’s IDC School of Design, I combine systems thinking, human-centered design, and strategic clarity to solve complex business and user problems.
My design philosophy
I approach every project with three simple principles
Whether it’s a complex banking workflow or a new product concept, I strive to make the experience feel effortless while aligning with business intent and technical feasibility.
Empathy before execution
understanding people, not just personas.
Systems over screens
mapping how touchpoints, processes, and emotions connect.
Clarity as the ultimate goal
great design should simplify decisions, not decorate them.
Beyond Design..
When I’m not wireframing or running workshops, you’ll probably find me:
Playing guitar a creative escape that keeps me tuned to rhythm and flow.
Going on long bike rides my favorite way to unwind and clear my head.
Watching sports, where I love the mix of strategy and spontaneity.
These moments away from the desk often inspire how I think about teamwork, iteration, and balance.